Key Strategy
Through in-depth and extensive studies of the industries we operate in, Robust International Group has been able to successfully utilise our core competencies to formulate innovative strategies, create new business models and ensure successful transformations for sustainable growth and profitability.
With a clear focus on our core objectives and a deep understanding of the profit sectors associated with the upstream, midstream and downstream segments, Robust Group has been able to identify the various opportunities in these segments and subsequently capitalise on the more lucrative aspects of the profit pool.
Regular strategy sessions have enabled us to narrow down on the following core strategies:
01.
Constant adaptation in our business mix toward more profitable business opportunities through a relentless focus on higher-value spaces in existing and adjacent value chains.
02.
Optimisation in order to extract full value from Robust International’s core businesses.
03.
Expansion and sustainable growth into adjacent industries through the utilisation of existing assets and capabilities.
04.
Aligning our business model with our clients’ needs to generate superior performance results and financial results.
05.
Prune and discontinue unattractive businesses, profit centres and activities.
Strengths
Passion
The very founding of the Robust International Group stems from the zeal and desire to achieve and maintain the highest standards efficiency and quality within the inherently volatile commodity trading industry, thereby allowing us to climb the ladders of strong and sustained growth.
Experience
Robust Group’s management team carries a wealth of vast knowledge in this industry enabling us to take wise and informed decisions while being able to promptly resolve any issues that may arise. Their experienced leadership combined with the open flow of information within the entire team has facilitated Robust International’s sustained upward growth.
Global scale, local service
Seasoned professionals located in various continents gives us a worldwide presence. With our offices in over twenty locations across the globe, Robust International Group takes pride in its ability to closely serve and liaise with our clients in their home countries. This allows us to efficiently communicate with our clients, effectively service their needs and solve any problems that might arise.
Competitiveness – Price, Quality and Efficiency
Robust Group’s competitive edge lies in its ability to source and deliver efficiently first-class quality products at the finest market prices. Our global network in the countries we operate through allow us to offer efficient delivery systems to keep our clients happy with timely shipments. The desire to stay competitive drives us to keep a constant watchful eye on existing and new products that would be a perfect fit for the company’s long-term growth plans.
PEOPLE
- People are the heart of our business. Robust International Group aims to foster a collaborative and mutually supportive environment based on active information sharing through responsible, respectful and open communication.
- Robust International Group understands and respects the needs of all our partners recognising that our partner’s success is just as important as ours.
- Robust International Group strives to build productive, positive and long-lasting relationships with clients and each other, making sure that we deeply understand the people we work with so that we can better anticipate their requirements and always aim to exceed their expectations.
INTEGRITY
- We at Robust International are proud of our reputation which has been built on being honourable and trustworthy in all of our dealings.
- Robust International Group aims to inspire trust through being honest and ethically unyielding.
- Robust International Group always strives to do the right thing and is committed to developing responsible and sustainable business practices.
COMMITMENT
- The reason for our being is to be committed to our clientele in all our trade activities through offering them the highest standards of customer care.
- Robust International Group demonstrates the ownership to deliver in every activity we undertake. We strive to get things right the first time.
- Robust International Group values dedication and hard work very highly when displayed by our employees and they are encouraged further through rewards.
EXCELLENCE
- Robust International Group embeds the desire to reach for high standards of success.
- We at Robust are continuously learning and deepening our knowledge of our business, as well as consistently honing the necessary skills required to provide a high level of customer satisfaction to our clients.
- Robust International stays agile and alert to change. In an ever changing global financial landscape, we ensure through swift and decisive action that we stay on top of any challenges in the market. As a result, Robust Group’s clients enjoy the benefits of our competitive edge.
CLIENT VALUE CREATION
- Creating superior consumer value for our clients is very important to Robust. We set our standards for value creation extremely high making every engagement one of high value creation while meeting its commitments through expertise, process dedication & professionalism.
- Robust International Group enables its clients to become high-performance businesses through providing them goods and services of impeccable quality at competitive rates.
- Robust International Group aims to enhance client capabilities and deliver both competitive advantage and bottom-line impact.